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SERVICE / 02

A storefront that earns its traffic.

A theme gets a shop online. It also decides your page weight, your checkout, your consent model and how far you can go before you are fighting the platform. We build the front end properly and let the commerce engine do what it is good at.

What it coversHeadless architecture · storefront · checkout · compliance
Typical stackShopware · Nuxt · SSR · Redis
Good fit forShops constrained by a theme, or selling across borders
Starts withAn audit of what the current storefront actually costs you

01 / The brief

The limits show up right when it starts working.

Themed storefronts are fine until you need a checkout step that does not exist, a consent record that stands up, or a second country with different VAT. Then every change becomes a fight with someone else's template.

02 / What's included

What's included

01Audit and strategy

We measure the storefront you have — speed, drop-off, what the platform is costing you — before proposing anything.

02Headless storefront build

Design and development of the front end, the checkout and the integrations behind them.

03In-house product research analytics

Our own tooling for deciding what to list and at what price, on your shop and on the marketplaces you sell through. Not a subscription you rent from someone else.

04In-house marketplace connector

Our own connector API, built and maintained here, matching the commercial alternatives feature for feature — listings, stock and orders kept in step across channels.

05Compliance and analytics setup

Consent, legal documents and tracking configured together, so they cannot contradict each other later.

06Launch and ongoing optimisation

We stay on after launch and keep tuning against what real customers actually do.

03 / How it goes

How it goes

  1. 01Measure what exists

    Page weight, checkout drop-off, what the theme is actually costing in speed and in flexibility.

  2. 02Split the seams

    Decide what stays in the commerce engine and what moves to the storefront. Usually less moves than people expect.

  3. 03Build the spine

    Catalogue, listing, product, cart, checkout — the path that carries the revenue, before anything decorative.

  4. 04Instrument and launch

    Analytics with consent gating in place from day one, not retrofitted after the first campaign.

04 / How we build

How we build

Server-rendered by default

The first paint should not wait on JavaScript, and a product page should be readable to a crawler without it.

One filter engine

Desktop and mobile share a component tree, so the two cannot drift apart with each release.

Compliance built in

Consent, legal documents and analytics come from one source, so they cannot contradict each other.

05 / Seen in practice

Lizaria

Lizaria runs Shopware purely as a commerce engine behind a custom Nuxt storefront — thirteen locales, a server-side consent record, and a typed analytics bus with seventy-two events.